Preferred choice for guests

Prefertrip’s strength lies in its team’s experience, corporate partnerships and technology platforms to provide unique, user-friendly experience to all its clients.

TT Bureau

Having started operations in 2013, Prefertrip team with collective hospitality experience of more than 100 years has exclusive partnerships with leading hotel brands across India. It has launched its own hotel brand called PreferInn with properties in Gurugram, Mussoorie and Dehradun to cater to the needs of corporates and long-staying travellers.

Prefertrip is a hotel marketing and revenue management organisation that provides services aimed at increasing hotel sales (leisure and corporate) by implementing best marketing, operational and revenue management strategies with an emphasis on customer satisfaction to independent stand-alone hotels and branded properties.

Currently, we are working to promote Prefertrip Experience, a platform for hotels to promote its ancillary services to its guests apart from room services

Virender Pal Singh, Chief Operating Officer, Prefertrip, says, “We have initiated many programmes targeting corporate users to make their stay as memorable and relaxing as possible. A happy customer is a repeat customer. Currently, we are working to promote our new offering Prefertrip Experience. It is a platform for hotels to promote its ancillary services to its guests apart from room services. Some of them are conference and meeting room discounts, F&B, spa, gym and yoga classes, access to exclusive shows, pick up/drop facility, complementary dinner or lunch and much more. Services offered can be in-form of coupon code or offers to buy online or later at the hotel.”

Market study has proved that guests generally prefer hotels where such in-house services or perks are available. This is a unique platform being offered to partnered hotels and Prefertrip will not charge hotels to list these services.

Prefertrip has a team of hoteliers, marketing, operational and F&B experts and they follow a mantra based on four Ps: Place, Partnerships, Promotion and Product.

This means that they identify hidden gems in terms of great hotels and boutique resorts and tie up with few hotels per category, per location and increase its presence in the market. They also identify one point of contact at the hotel and review services and materials to mark it as a Prefertrip guarantee. The team creates a market segmentation to identify the right customer and strengthens its online presence by creating paid ads, blogs and promotional content.