Portugal is closer home

Serene Experiences has recently tied-up with an upscale DMC from Portugal—Tours For You, to bring the destination closer to the luxury segment in India.

TT BUREAU

The USP of Serene Experiences lies in the kind of unique hotels and destinations which it represents; these are all luxury hotels in some of the most exotic locations, believes Naresh Chandnani, Founder & CEO, Serene Experiences. He says, “We have identified our niche in representing luxury hotels in exotic locations, thus offering some of the most amazing travel experiences for Indian travellers.” He further elaborates that the main objective of the company is to acquaint Indian travellers with unique travel experiences across the globe.

Talking about the collaboration, Chandnani explains, “Our newest client this year is the upscale DMC from Portugal—Tours For You which is the only Virtuoso On-Site to Portugal, a natural recognition of their exceptional style of working. Besides catering to the FIT leisure markets, the company has separate divisions for events and weddings. At Serene Experiences, we would be showcasing Portugal to the high net-worth Individuals and experienced travellers through various marketing activities, to acquaint the Indian luxury traveller, destination weddings planners and MICE organisers with some of the most amazing experiences of Portugal.”

In terms of success, all clients of Serene Experiences remain very bullish on the Indian market, points out Chandnani. “A majority of our clients are pleasantly surprised to have already started receiving guests from India within the first few months of our partnership. Some of our older clients like the Grand Hotel Suisse Majestic in Montreux have seen their room nights jump up by almost 50 per cent over the previous year and thus, hitting the 500 room night mark in 2017. We are in talks with several luxury hotels from Italy, Switzerland, the UAE and Mykonos (Greece),he adds.

Utilising strategic methods, the company specialises in adeptly positioning the hotels and destinations through an array of services, explains Chandnani. “With our client’s specific needs and goals in mind, we create both integrated and comprehensive full service sales and marketing programme to maximise revenue potential within new or existing markets,” he adds. Besides doing product training and familiarising the travel agents, tour operators, conference organisers and wedding planners with our portfolio, the company also invests in direct marketing to consumers.