TravTalk India Online Magazine
Yousuf Khalaf Al Mujaizi, Assistant Director, Business Development Department, Ministry of Heritage & Tourism, Oman, says ‘Focus Oman 2025’ roadshow in Jaipur was aimed at reinforcing the country as the perfect destination for corporate events & weddings.
Surbhi Sharma
The Ministry of Heritage and Tourism, Sultanate of Oman, in collaboration with 25 leading Omani stakeholders, including hotels, DMCs and attraction partners, successfully hosted ‘Focus Oman 2025’, its first B2B showcase, in Jaipur recently. The four-day event witnessed participation from over 150 top travel planners across India, including specialists in luxury travel, MICE and weddings, underlining Oman’s growing prominence as a short-haul premium destination for Indian travellers.
Early feedback from participants has been positive, with praise for the quality of meetings, effective networking opportunities and smooth organisation, making the event a key step in enhancing bilateral tourism ties.
India emerges as top source market
According to official statistics, India topped tourist arrivals to Oman in 2024, contributing more than 600,000 visitors — a 40 per cent increase over 2019 levels. Speaking on the occasion, Yousuf Khalaf Al Mujaizi, Assistant Director, Business Development Department, Ministry of Heritage & Tourism, Oman, said, “India is one of Oman’s fastest-growing source markets. Our goal is to position the country as a high-end destination, attracting premium travellers across leisure, corporate events and weddings. With stakeholder collaboration, we aim to grow arrivals to 1 million in the coming years.”
Strong appeal for MICE and weddings
India’s reputation as a global leader in outbound weddings and corporate travel makes it a strategic priority for Oman. Al Mujaizi highlighted Oman’s 5-star hotels, infrastructure, luxury resorts, authentic cuisine and exceptional services as a natural fit for Indian weddings and corporate events.The country is also placing greater emphasis on adventure tourism, targeting youth and families. From soft nature-based experiences in the south to more challenging mountain and desert activities, the Sultanate of Oman offers a diverse adventure portfolio. These experiences are now being regulated and offered through licensed operators to ensure quality and safety. Additionally, the country’s rich cultural fabric with over 1,000 castles and forts remains a strong attraction for Indian travellers interested in heritage tourism.
Engagement with Indian market
Al Mujaizi revealed that the success of the Jaipur roadshow will pave the way for wider engagement across multiple Indian cities in future editions. Plans are already underway for an India roadshow in 2026, which will bring more Omani stakeholders face-to-face with Indian partners across regions. Marketing will also play a key role in Oman’s India push. The ministry plans to support local operators in India through joint campaigns, Fam trips and B2B gatherings, alongside strong participation in major trade events. Recognising changing traveller behaviour, he stressed that influencer-led outreach will be central to engaging India’s younger audiences and diversifying the market base.
A premium short-haul destination
Oman is positioning itself as a premium short-haul destination for Indian travellers by strengthening partnerships with Indian agents, tapping into MICE and wedding demand and showcasing its mix of luxury, culture and adventure. Al Mujaizi said that ‘Focus Oman’ roadshow is not just a one-off event in this direction, but a foundation for sustained engagement and a long-term tourism partnership with India.
