TravTalk India Online Magazine
Oman is fast emerging as a top pick for Indian travellers. With Muscat’s coastal charm and Jabal Akhdar’s scenic mountain beauty, the country offers world-class hospitality, cultural richness and adventure. Backed by focused promotions and growing air connectivity, the country is tapping into India’s booming outbound travel market.
Surbhi Sharma
As Indian outbound tourism continues to surge, Oman is positioning itself as a premier destination for Indian travellers, with Muscat and Jebel Akhdar leading the charge. Known for their blend of natural beauty, luxury hospitality, cultural richness, and adventure, these regions are fast emerging as hotspots for MICE, destination weddings and leisure travel.
Push for India market
Oman welcomed around 600,000 Indian visitors in 2023, and the country is eyeing even stronger growth in 2024. Arjun Chadha, Country Manager, Oman Tourism – India, said that the goal is to surpass 700,000 Indian arrivals this year. “India has been identified as one of Oman’s primary source markets outside the Gulf Cooperation Council (GCC),” he said.
With proximity, short flight durations, streamlined visa processes and increasing air connectivity, the country is leveraging its advantages to target Indian corporates and wedding planners. Chadha added, “The focus is on building a loyal base of Indian clients for MICE and destination weddings by showcasing Oman’s versatile offerings.”
Hospitality at its best
Muscat and Jabal Akhdar are home to some of the region’s most luxurious and well-equipped hotels, ideal for both business and leisure. The W Muscat offers a vibrant, modern luxury experience perfect for high-energy corporate retreats. Hotel Indigo Jabal Akhdar provides a scenic getaway with relaxation and rejuvenation and eco-tourism appeal, while the St. Regis Al Mouj Muscat Resort brings opulence to the capital, making it an ideal venue for grand weddings, MICE and executive gatherings.
Rich culture
Oman’s charm lies in its blend of traditional and contemporary experiences. In Muscat, visitors can immerse themselves in the country’s rich heritage at sites like the Sultan Qaboos Grand Mosque, Muttrah Fort and the Royal Opera House. The Amouage Factory offers a fascinating look into luxury perfume-making, while the Muttrah Souq is a shopper’s
paradise for authentic Omani goods.
Celebration point
The rise of destination weddings has added another layer to Oman’s appeal. Chadha shared that an increasing number of Indian couples have selected the country—especially its luxurious venues in Muscat. Nature lovers have been expolring the scenic Jabal Akhdar mountains.
Looking ahead
With strategic promotions, including roadshows in India, Oman is investing in awareness and partnerships. The “A Journey to Explore Oman” campaign launched by the Omani Embassy in 2023 continues to fuel momentum.
