No location is too remote

Spree Hotels aims to grow to 30 properties within this year and introduce the unique Spree experience founded on its ‘Do More’ philosophy of service, to many more travellers across India.

TT Bureau

Bengaluru-based Spree Hospitality has tied-up with Mangala International hotel, marking its foray into the Coimbatore market. With this tie up, Spree has expanded its national footprint to nine cities.

Keshav Baljee, Managing Director, Spree Hotels, says, “The south is a natural extension for Spree as our corporate office is based in Bengaluru. Our presence in key gateway cities have allowed us to penetrate into Tier-II and III cities. We intend to further spread according to a cluster strategy to get economies of scale. We also look for good development partners if we find the right person, then no location is too remote for us.”

“The south is a natural extension for Spree as our corporate office is based in Bengaluru. Our presence in key gateway cities have allowed us to penetrate into Tier-II and III cities”

Speaking about the Coimbatore market, Baljee says, “Coimbatore is one of the fastest growing cities in the south. With improving air, road and rail connectivity, and the mushrooming of industry and IT parks, we believed it was time for Spree to expand there. It is a city that is discerning and yet value conscious, something that is perfect for our full-service yet moderately priced hotels. We also focus on F&B with large banqueting spaces and multiple restaurants in most of our hotels, and it is the same with the ZiP by Spree Coimbatore.”

As with all its partnerships, Spree will manage end-to-end operations at the hotel on behalf of its partners and be responsible for the overall customer experience, quality, and growth of the hotel. “We have overseen the complete renovation of the hotel into a modern business hotel, and look forward to engaging with our corporate partners across India to welcome their guests,” he shares.

Commenting on future plans, Baljee said, “We are looking to scale up our presence across the country; this year will see us launch many more properties across the country as we continue to focus on our long-term objective of building India’s most loved chain of full-service hotels.”

Spree will be launching a ‘Summer and Monsoon Mela’ soon offering some great discounts and incentives to our guests and travel partners. This will also coincide with the launch of its hotels in Coimbatore, Ooty, and Bengaluru.