Integrating with all segments of the industry, Innstant Group provides global travel solutions using its own proprietary technology.
TT Bureau
Operating in different parts of the world ranging from China, Brazil, Ireland to Australia, Innstant Group is quite diverse with its multi-lingual platform as it serves partners in 16 different languages. In a bid to expand business, the company has increased about 20,000 apartments in addition to 300,000 hotels. The company also has plans to launch online cruises which will start with 16 cruise companies.
“We face many difficulties in business, but we try to identify the requirements of the market and create solutions accordingly. Understanding the needs of customers, we always try to be client centric in our work,” says Darryl Ismail, Director, Innstant Group.
Divided in four different groups, namely, wholesale group, travel technology division, hotel connect, and a B2C website mainly operating in the US market, Innstant Group has diverse clients with the hotel industry widely covering four segments. For the Indian market, it provides the content with a single switch with 120 XMLs. These segments depend on the market but the business is mostly between leisure and corporate with tech companies being the strong partner. The company’s USP is technology solutions and distribution.
We face many difficulties in business, but we try to identify the requirements of the market and create solutions accordingly
“We are not obsessed with our competitors as every company has its strengths and we respect that. But we try to identify what is important for customers in terms of price and availability, service, technology and account management,” he adds.
In 2018, the company is trying to focus on strengthening partnership with customers in India, increasing brand awareness by attending events, roadshows, exhibitions, sales objectives, client acquisition and launching cruises online.