Need to look at tourism as industry

Maharashtra Tourism states that it is now committed to facilitate investments and business partnerships in the state. It recently launched a WhatsApp Chatbot to provide destination-related information as well as a new mobile app to encourage women entrepreneurs.

Hazel Jain

Maharashtra Tourism has announced an ambitious plan to enhance travel opportunities in the state. Recognizing the region’s tremendous potential, it aims to leverage its unique cultural, historical, and natural assets to attract domestic and international visitors while promoting business and trade collaborations within the state. Girish Mahajan, Minister of Tourism, Government of Maharashtra, launched an AI-powered WhatsApp chatbot (+91 94038 78864) that provides an interactive way to explore the state’s attractions via mobile phone. The chatbot can answer questions about destinations, things to do, accommodation, and more, in both English and Marathi.

While unlocking Maharashtra’s tourism potential demands strategic investments in infrastructure, hospitality, and technology, Mahajan said, “Seamless connectivity, from roadways to air routes, beckons travellers to explore our diverse landscapes. Varied accommodations, from luxury resorts to cosy homestays, cater to all preferences. Embracing digital tools enriches visitor experiences and streamlines services. Yet, sustainability must underpin our efforts, preserving our heritage and supporting local communities. Let’s unite the government, private sector, communities, and citizens to craft a vibrant, sustainable tourism legacy for generations.”

Commenting on the initiatives, Jayshree Bhoj, Secretary, Department of Tourism, Government of Maharashtra, said, “Our Department of Tourism diligently crafts policies, amplifies promotions and nurtures diverse experiences in collaboration with stakeholders like MTDC and private players championing niche tourism. We envision a sustainable tourism ecosystem fueled by collaborative efforts and robust policies. Join us on this journey as we sculpt Maharashtra’s tourism narrative together, with an open invitation for valuable insights to shape our forthcoming comprehensive tourism policy.”

Mahajan also launched an app for the Aai Policy, which aims to empower women entrepreneurs in tourism. Under this initiative, the Department of Tourism plans to register 10 women-owned and operated businesses in each district, spanning sectors such as homestays, hotels/restaurants, tour and travel agencies, and more. This policy is designed to foster entrepreneurship and economic empowerment among women in Maharashtra’s tourism industry. Maharashtra Tourism is committed to facilitating investments and business partnerships in the state. It will engage with industry leaders, chambers of commerce, and trade associations to foster opportunities across hospitality, travel, F&B, and handicrafts. Through targeted initiatives and promotional campaigns, Maharashtra Tourism aims to attract entrepreneurs and investors to explore the state’s vast potential and untapped opportunities.