TravTalk India Online Magazine
My Value Travel.com has launched a unique rewards program-“MVT Rewards Program” for the travel agent’s network. The ‘MVT Rewards Program’ promises multiple rewards for travel agents per booking wherein its registered B2B agents gets Reward Points for every booking that they make on ‘myvaluetravel.com’ as well as Bonus points for the next booking. Moreover, Bonus points of the first booking would be added to the agent’s ‘Points Total’ when he makes the second booking wherein 100 points is equal to Rs. 100. Both Reward Points and Bonus Points under the MVT Rewards Program will be calculated based on per passenger booked basis. Reward Points are based on Per Pax booked and would be 50 or more Points, while Bonus Points would be 100 or more Points for per pax booked.
My Value Travel.com, is the first one in the travel industry to launch India’s first Dynamic Package Booking Portal, which is now followed by industry’s first Online B2B Loyalty Program.
In order to make the Rewards program more attractive, the company has also brought in a two-level ‘Super Bonus’ benefit as well. When an agent books 10 and above Pax for ONE destination in a month, he gets 50 points Per Pax as Super Bonus and when he books 25 and above Pax for ONE destination in a month, he gets 75 points Per Pax as Super Bonus. The wow factor is that he gets the points from the first passenger. For example, if an agent has booked 30 Pax for a destination in one month, his Super Bonus would work out to be 30 Pax X INR 75 = INR 2250.
Redemption of the points would be done every quarter. MVT will transfer the amount equivalent to the accrued points to the Agent’s bank account.
Deepak Agarwal, Managing Director, My Value Travel.Com, said, “This reward program would be a mutually rewarding initiative whereby our valued agents would be motivated to do larger business with us on one hand while creating a strong brand loyalty towards MVT on the other”.
He further added that MVT did not wanted to do have an ad hoc ‘Incentive Scheme’ for its valued Agents network which results in increased business only during the period for which the Incentive Scheme runs, unlike that MVT’s scheme would be an open-ended for its agent network for the times to come in future.
