TravTalk India Online Magazine
With tourism driving economic growth through job creation, Madhya Pradesh Tourism Board offers robust support and incentives for private investment, aiming for sustainable development and enhanced visitor experiences.
Janice Alyosius
In a recent conversation with Sheo Shekhar Shukla, Principal Secretary, Government of Madhya Pradesh, Department of Tourism and Culture, and Managing Director of the Madhya Pradesh Tourism Board, we gained insights into the state’s ambitious plans for tourism development and its impact on the economy. Shukla shed light on upcoming hotel projects, investment incentives, economic contributions, and upcoming events aimed at attracting tourists, both domestic and international.
Upcoming hotel projects
Madhya Pradesh’s tourism sector is poised for significant expansion with upcoming hotel projects strategically located near key tourist attractions. Shukla revealed that the Madhya Pradesh Tourism Board has identified land parcels near prominent destinations such as Ujjain, Dewas, Niwari, Orchha, Raisen, and Bhopal for lease, spanning a period of 90 years. “The department has invited bids for 33 land parcels across the state. The aim is to facilitate the growth of tourism by providing modern amenities and accommodations near popular tourist attractions as well as develop new tourist destinations in the state. The initiative is expected to increase to his football in MP and contribute to the overall development of the states,” he said.
Incentives for investors
Recognising the pivotal role of private investment in tourism development, Madhya Pradesh offers industry status to the sector, coupled with a range of incentives and benefits for investors and stakeholders. Shukla highlighted, “The board provides lucrative subsidies, local assistance and administrative support for private investors to bolster private investment within the state with the help of PPP model.” MP Tourism Board offers up to 30 per cent subsidy for private investors in the state. The officials of the tourism board personally engage with the private investors to produce the best possible results in order to create the best possible experiences within the state.
Tourism’s growth potential
The tourism industry plays a vital role in Madhya Pradesh’s economic growth by generating employment opportunities directly and indirectly. Shukla emphasised how tourism encompasses various service providers across multiple industries, thereby not only creating jobs but also raising standards within the service sector. He stated, “The responsible tourism mission is an initiative introduced to leverage the potential of economic growth in the field of Tourism. MP Tourism board provides training and assistance to individuals to develop their skills for 48 types of job roles across eight different sectors.”
Upcoming events and festivals
Madhya Pradesh is renowned for its rich cultural heritage and diverse landscapes, offering a plethora of attractions throughout the year. “MP is one of those rare states where visitors can engage themselves in enchanting tourism activities throughout the year. Madhya Pradesh is a prime summer destination with an array of dams, waterfalls and jungle safaris. The tourism season begins in MP from September when tourist can take part in exciting adventure activities,” he said.
