‘More at Sea’ with NCL

With a focus on innovation and guest experience, Norwegian Cruise Line continues to tap tier II and III cities for its global cruises in addition to the metros. But importantly, Manoj Singh, Country Head – India, Norwegian Cruise Line, is aiming to promote longer, port-immersive itineraries typically lasting at least a week, which offer a deeper cultural experience.

Hazel Jain

India’s outbound cruise market is thriving, driven by a growing, aspirational middle-class with higher disposable incomes that loves to spend on unique travel experiences, and cruising is among their top five choices. Manoj Singh, Country Head – India,Norwegian Cruise Line, says this has been a “remarkable year” for them. “We launched Norwegian Aqua, the first ship in the new Prima Plus Class in April, welcoming our first guests with attractions like the Aqua Slidecoaster and other fun offerings for solo-travellers, families and foodies. Norwegian Aqua offers voyages in the Caribbean and will be sailing to Bermuda soon. NCL will continue to prioritise innovation and guest experience in the years to come.”

Fly-cruises to destinations like northern Europe, Alaska and Mediterranean are popular among Indian travellers. “In addition to the metro cities, we also see a huge demand for our international cruises from tier II and III cities. Our port-rich itineraries, coupled with our value-packed ‘More at Sea’ package, cater to the rising trend of family-oriented and experiential cruise vacations,” he adds.

Shift in preferences

Singh believes that the industry can help change cruise preferences among travellers in India. “Here, shorter cruises are often seen as the default choice for first-time travellers. We want to change that. We are now aiming to promote longer, port-immersive itineraries of 7–10 days which offer deeper cultural experiences. Mature markets like Singapore are already more familiar with this style of cruising, and we believe that the Indian market too can master the concept of longer cruise itineraries. Indian travellers are ready for it, all they need is a push in the right direction.” Singh notices some sort of shift in behaviour of Indian travellers. He observes that Indian travellers are seeking more meaningful and immersive experiences.