Minor opens 150-key Anantara Jaipur

Expanding its footprint in India, Minor Hotels has opened its first property under Anantara brand in Jaipur. The group plans to establish 50 hotels across the country in next 10 years. Diana Marin Acosta, Senior VP, Head of Luxury & Global Sales, Minor Hotels and Rohit Chopra, Area Commercial Director, Minor Hotels (India), share details.

Surbhi Sharma

Minor Hotels, which owns, manages and operates a diverse portfolio of more than 540 hotels, resorts and branded residences across 56 countries, recently concluded its three-city India roadshow – in Mumbai, Ahmedabad and Delhi – with an aim to engage with the travel trade industry. The event saw participation of representatives from 26 Minor Hotels properties in the Middle East, Europe, Thailand, Sri Lanka, the Maldives, and Mauritius.

Speaking about the roadshow, Diana Marin Acosta, Senior Vice President, Head of Luxury & Global Sales, Minor Hotels said, “We are thrilled to be back in India, a market we cherish and are eager to invest in. With dedicated sales teams in both Mumbai and Delhi, we are committed to deepening our engagement here. Each year, we take a moment to express our gratitude to our Indian partners, whose support and collaboration drive our growth.” Acosta added, “For Minor Hotels, India is an essential component of our global strategy. With over 550 properties in 56 countries, we recognise India as a crucial market for many of our international destinations. Our plans for expansion in India are ambitious, starting with the opening of our inaugural hotel in Jaipur. But this is only the beginning—we aim to establish at least 50 properties across India in the coming years.”

Sustainability

Responding to the growing demand for luxury and eco-friendly accommodations in India, she specified that Minor Hotels is dedicated to authenticity and sustainability in every location, and India is no exception. “For us, sustainability extends beyond eco-friendly initiatives like eliminating plastic and using natural materials; it means supporting local communities through initiatives that make a lasting impact. This is a commitment we uphold across our portfolio, from luxury brands like Anantara to upper-scale options like Avani,” she said.

India vital for global strategy

The Indian market holds strategic importance for Minor Hotels. “As we expand, we are committed to cultivating relationships with partners across diverse segments, from luxury travel agencies and destination weddings to MICE and corporate travel,” she said.

Sharing his views, Rohit Chopra, Area Commercial Director, Minor Hotels (India), said, “We are excited as this is the third and the last leg of our roadshows in India. This time, we have 26 international properties, including Anantara, Avani, Avani Plus, NH, NH Collection, Oaks, and Tivoli, that are participating, along with a few representatives who are representing Europe.”

First Anantara in Jaipur

Expressing happiness over the responses that Minor Hotels got from Indian travel agents and partners from the roadshows, Chopra said, “The feedback from the Indian travellers, as well as support from the market, has been tremendous. People like Anantara for their leisure and weddings.”

 

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