TravTalk India Online Magazine
India is an important market for Melia Hotels International. With the outbound tourism from the country growing, Melia conducts a roadshow to further boost their business from the market.
Sara Haque
Melia Hotels International recently conducted a roadshow at The Hyatt Regency, Delhi, with an aim to boost the outbound business from India. Mahmoud Abdelnaby, Director of Business Development Middle East, Africa & APAC, Melia Hotels International, talked about their brand on the occasion and underlining the importance of Indian market for them.
India’s booming market India has proved to be one of the fastest growing markets after the pandemic for Melia Hotels International. As a result, the average room rate of Melia properties has increased by 60 per cent since 2019. The total market share of travellers’ count from India has also seen an increase of 10-15 per cent.
“The aim of Melia roadshow is to thank our partners here in India for their support and efforts towards promoting all the Melia properties to the Indian tourists. We are very happy with the outcome,” he says.
M!CE, FITs, & weddings
Speaking about the importance of Indian market for M!CE, FITs, and weddings, Abdelnaby says, “Melia has got a flavour of everything. We get many M!CE groups, with a large number of travellers who go to destinations out of India for attending international conferences and exhibitions. For weddings, we have families booking up to weeks for their personal, intimate wedding ceremonies. All these three sectors, be it FITs, M!CE, or weddings, are growing exponentially for us. India has 6.5 per cent of all outbound business to our hotels worldwide.”
Promoting new destinations
Melia has collaborations with tourism boards, along with other promotional events for destinations like Vietnam. “We are doing a lot of Fam tours from India to Vietnam, and expect to increase the number of flights to Vietnam. We also have our website, Melia PRO, which helps tour agents,” he adds.
