Meeting social responsibility

Sumit Mitruka, CEO, Summit Hotels & Resorts, believes in businesses that bring positive change to the area, creating job opportunities, and infusing money into local economies.

TT Bureau

In our ever-changing world, it is not enough to be a good business, bringing the very best to your customers, but business trends are leaning toward social responsibility. Clients look for businesses that make a difference in their communities, protect the environment, and promote good practices.

Sumit Mitruka, Chief Executive Officer, Summit Hotels & Resorts, also believes that working in lesser known, rural communities can bring positive change to people’s lives outside the big cities. Mitruka is leading the way in showing how luxury boutique hotels and “posh hostels” nestled into the heart of the Himalayan Region of India can bring positive change to the area, creating employment opportunities, infusing money into local economies, promoting tourism and raising awareness about lesser known but beautiful village destinations in the Himalayas.

The Darjeeling District and Sikkim Himalayan region is known for hospitality, rich culture, beautiful landscapes, tea and appreciation for the land. With views of the stunning third highest mountain in the world, Kanchenjunga, this area boasts a beauty that other regions do not possess. In the tourist seasons, both, Indian and foreign tourists, flock to the hills of Darjeeling and Sikkim to enjoy the moderate climate, the exquisite views, and the slower pace lifestyle. These areas attract honeymoon couples looking for the romance of the misty foothills, trekkers looking to connect to nature in the national forest treks and families looking to escape the city chaos.