TravTalk India Online Magazine
Network of Indian MICE Agents unveiled its new executive team, with an aim to steer its next phase of growth, on its 10th anniversary. Led by Nitin Mittal, the newly-elected National Coordinator, the association, including representation from tier III cities, underscores its commitment to inclusivity and drive growth of the global MICE industry.
Surbhi Sharma
Network of Indian MICE Agents (NIMA) celebrated its 10th anniversary organising a grand event in New Delhi recently. The organisation unveiled a reconstituted executive team on this occasion, with an aim to steer its next phase of growth. Distinguished guests from the Ministry of Tourism, Government of India; the Singapore Tourism Board; Ras Al-Khaimah Tourism Board and Egypt, along with NIMA members from across the country, attended the event.
Nitin Mittal, CEO, Hotel n Apartment, has been appointed as the new National Coordinator, while Gajesh Girdhar, CEO, Paryatan, who was earlier serving as the National Coordinator, has taken over as the Chairman of the Governing Council. NIMA 2.0 will be led by Mittal, with the guidance of patron Subhash Goyal (STIC Group), mentor SanJeet (DDP Publications), advisor Vikas Khanduri (Holiday Merchants), and Chairman Girdhar.
The reconstituted executive team includes representation from tier III cities like Ghaziabad, Yamuna Nagar, Sahibabad, and Akola, in addition to Metro and tier II city members. This diverse representation underscores the association’s commitment to inclusivity and reflects the association’s core values. NIMA’s motto, “Our Members, Our Pride,” emphasises its focus on fostering stronger partnerships between its members and an expanding network of preferred suppliers. Sharing his vision for the future, Mittal said, “Technology will play a key role as an enabler, and at NIMA, we are committed to bringing futuristic tools that will empower our members to compete globally in the MICE industry. In the coming years, our ambitious plans will focus on scaling up membership without diluting the quality of our network. We aim to ensure that only serious MICE players are part of our association.”
Educational initiatives
NIMA has been active in the educational space, signing partnerships with prestigious universities across India. “We are providing students with industry knowledge and placement opportunities. In near future, we plan to introduce new technological enhancements to our members, ensuring they stay competitive with larger MICE players,” Mittal said.
Future vision
Looking ahead, Girdhar identifies data collection as a priority for the next decade, a critical step for building a solid foundation for both inbound and outbound MICE operations. He envisions India becoming a global MICE destination.
