Mayfair enters north with ‘Elixir’

Continuing with its focus on expansion, Mayfair Hotels & Resorts has made its foray into Uttarakhand. It will also soon launch its loyalty programme —  for guests as well as travel agents.

Hazel Jain

Mayfair Hotels & Resorts is taking baby steps towards expanding its presence in the north and west of India. After Mayfair Manor Alibag, it has signed its first property in the north. The hotel brand has made its foray into Uttarakhand with a boutique property in Almora that will focus on wellness under its Elixir brand. This will be one of the new sub-brands of Mayfair under the new company.

Bjorn DeNiese, MD, Mayfair Elixir, says, “We are looking to expand our market to much beyond the east of India through the asset-light model. Mayfair has consolidated and is considered the brand leader in the east of the country. We are certainly looking to build on the legacy as we go further into other parts where we see potential. We currently have properties being managed in Goa, Guwahati, Purnea, and Alibag. We are looking at pan-India expansion and looking at the larger format hotels that fit our style at the moment.”

Mayfair Elixir is the management company working on expanding the Mayfair brand. It will have its Mayfair Sanctuary in Bhubaneswar operational soon and Mayfair Paradeep commencing