TravTalk India Online Magazine
Daniel Gidney, CEO, Lancashire Cricket, recently spearheaded a trade mission in Bengaluru at a show to put a spotlight on Emirates Old Trafford as a dynamic MICE venue in Manchester.
Hazel Jain
Lancashire Cricket recently hosted a networking event for the Indian travel trade in Bengaluru, in association with VisitBritain, Manchester India Partnership and Marketing Manchester. The event, Destination Manchester, focussed on showcasing Manchester as a business and leisure destination, providing a dynamic investment landscape with a focus on sports, culture and technology.
At the event, Daniel
Gidney, CEO, Lancashire Cricket, informed the Indian travel trade about the venues available at Emirates Old Trafford in Manchester and the opportunities for them to deliver business events, with an on-site hotel at an iconic historic cricket ground. “Bengaluru has strong tech connections to Manchester, and we know what an incredible cricket-loving population it has. The market also has an engaged audience in the MICE sector and we are looking forward to deepening our ties with the travel trade here,” Gidney said.
Engaging the trade
With two global brands within their sponsorship portfolio of Emirates and Hilton, Gidney is working on curating unique inbound travel and accommodation offerings with commercial partners STH Travel (part of Sodexo Live!) and Destination Sport to increase reach in these markets.
