Madame Tussauds opens in Noida

Looking into the potential in the Indian market, Merlin Entertainments Group has opened a Madame Tussauds at DLF Mall of India in Uttar Pradesh’s Noida. The Group is working closely with the travel fraternity and tourism board to promote the museum.

TT Bureau

Merlin Entertainments Group, the second largest attraction operator in the world after Disney, which operates about 140 attractions across 25 countries, has opened a new museum of Madame Tussauds at DLF Mall of India in Uttar Pradesh’s Noida. The new attraction, showcasing beautiful wax statues, caters to all age groups and across all categories.

“People from 3 to 70 years of age can experience our attractions. Visitors can visit Madame Tussauds at DLF Mall of India on 4th floor from 11:30 am to 8.00 pm and the attraction is open 365 days a year. The ticket prices are 960 for adult and 760 for children. We offer special discounts for online bookings,” said Anshul Jain, General Manager, Madame Tussauds India/ Merlin Entertainments.

The Group is working closely with the travel fraternity and tourism boards to promote its business in India. “We have been working with the travel fraternity in India, the tourism boards play a critical role for us. Also, apart from the travel fraternity, we have been participating with the tourism boards in their webinars, trying to educate our travel industry partners on all the things that are happening. We are working with the Singapore Tourism Board to do a roadshow in India. We have recently worked with Malaysian Tourism Board, Visit Britain, USA and Tourism Australia. So, tourism boards and we are hand in hand,” he said.

Gaurav Seth, Head of Trade Sales – India Outbound, Merlin Entertainments Group, said, “With two years of people not being able to travel, I think there is a lot of savings, so people are ready to spend for exclusive experiences. The demand for travel has increased and the demand especially for exclusive experiences have really seen a big growth from the market in our perspective.”

Speaking of the efforts behind preparing the wax figures, Jain revealed, “Each figure is a piece of art, it involves more than 20 artists from different genres like painters, sculptures, hairstylist, and technicians. More than 20 people work on a single figure for about four to six months to get the final figure prepared. All the figures are made in London studios and the cost involved in each figure ranges from `1.5 crore to `6 crore depending upon the complexity of the figure.”