Lords paves way for growth

With ambitious expansion plans, Lords Hotels & Resorts has been striving to maintain its popularity with masses by offering sustainable and purposeful services that focus on health and well-being.

Janice Alyosius

With a belief that moving forward is the only way to survive, Lords Hotels & Resorts has moved forward during the pandemic with full throttle. They have conducted extensive market research and worked their way up cautiously with the assistance of virtual tools to allow consumers to connect with them, and through creative email marketing and social media posts to drive
brand awareness.

Rishi Puri, Senior Vice President Operations & Development, Lords Hotels & Resorts, said, “In recent years, we have seen a trend of solo travelling among people, enjoying a blissful existence with nature. We have also seen a rise in holistic hospitality, health and well-being; and we are working to offer digitalised guest experiences for contactless service.”

He added, “We have seen a slow but steady recovery across our hotel units and there is plenty of room for growth. Lords offers comfortable accommodations at reasonable rates, and in recent months we have seen occupancy rates of 40 per cent, or at least a stable occupancy figure, and we are regaining momentum lost during the pandemic. We have several new properties that are doing extremely well, including Pushpam Lords Resort in Karjat, Lords Eco Inn in Panchgani and Lords Inn Chandigarh-Zirakpur among others.”

With unprecedented growth and ambitious expansion plans, the hotel is poised to continue developing its collection of properties around the world in partnership with its franchise owners.

Recently, Lords Hotels and Resorts had signed up a room sale agreement with Country Club India Ltd (CCIL), expanding business venues at leisure and pilgrimage locations for the CCIL members. Under the agreement, the members would get to experience the Lords’ hospitality at their 25 exotic locations. This would mean more business for Lords Hotels units and, at same time, also offering more destinations to the CCIL members.