Looking at Central India for growth

STHI Group has been driving good amount of business from Tier-II and III markets and looks forward to penetrate deeper into smaller markets.

TT BUREAU

STHI Group recently hosted two roadshows in December 2017 as part of their regular activities for Tier-II markets. The roadshows were held in Raipur and Chhattisgarh. The second roadshow took place in Nagpur at Le Meridian and both cities saw around 45 travel agents in each city. Lalit Singh, COO, STHI Group said, “The response we have been getting in each roadshow from every city is phenomenal. Our hotel partners showcased at the event were Banyan Tree, Sheraton and Shangri La Group of Hotels. Our airline partners for the event were Air Arabia, Air Asia and Qatar Airways. We have showcased both long haul and short haul destinations.”

He added, “In 2018, we will be soon opening a new office in Newark, New Jersey for which the setup has already been done and the strategic planning is under process. When it comes to business, we have seen TierII cities contributing heavily to our growth as compared to the metro cities. We are also planning to expand our reach in the India market and will soon have a setup in Raipur and Guwahati.” STHI will also be showcasing itself at SATTE by promoting the east and west coast of USA, week holiday packages for Canada east and west coasts.