Locally-curated luxury

Siddharth Savkur, General Manager, Alila Diwa Goa talks about the property’s growth, business implementation and creative ways to delight guests.

TT Bureau

Located in the middle of a quaint Goan village, five-star deluxe resort Alila Diwa Goa is a one-stop destination to enjoy local life and culture in a lavish way. Savkur says that the resort is experiencing robust year-on-year growth that has been higher than the market average.

Talking about Alila’s performance, Savkur explains, “Our occupancy grew 3 per cent while ARR increased by around 6 per cent over last year. In India, the metros have always been key feeder markets. However, we are also seeing a significant increase in guests from Tier-II and Tier-III cities. The UK and Russia are our main international source markets.”

With 70 per cent domestic and 30 per cent international guest occupancy every year, Alila is focused on giving guests a locally curated experience. “We are conscious of the fact that the luxury traveller’s needs are evolving and we want to stay in touch with what they seek,” says Savkur.

Describing details about the resort’s special initiative, ‘Alila Experience’, Savkur shares, “The Alila Experience aims at giving guests an authentic flavour. We work closely with the local community in putting these experiences together. For instance, our most popular experiences include visits to the local fish market and meet the podher (Goan baker). We strive to create money-can’t-buy experiences for guests.”

Expressing his ideas in promoting the property, Savkur says, “We have introduced a new package – Infinite Goa, which offers unlimited F&B inclusions to guests. Our residential wellness programmes are also doing well.”

FIT Experience

• On Free Independent Travelling (FIT) experience, the hotel has renovated the exclusive Diwa Club, its hotel-within-a-hotel