TravTalk India Online Magazine
The generational shift in the travel industry reflects a broader transformation, where time-honoured values are merging with modern methodologies. As businesses evolve to meet the needs of a new generation, the key lies in balancing tradition with innovation to create seamless, meaningful, and sustainable luxury experiences for the future.
TT Bureau
The landscape of luxury travel is undergoing a remarkable transformation, driven by shifting consumer behaviours, technological advancements, and a renewed focus on sustainability. At the heart of this evolution lies a generational shift in business leadership and thought processes. Tamarind Global stands as a testament to this transformation. As Mahesh Shirodkar, Managing Director, Tamarind Global and his daughter Alisha Shirodkar, Vice President – Strategy, Tamarind Global, navigate the business together, their perspectives highlight the balance between legacy and innovation, experience and data-driven strategies, and traditional values with modern expectations.
| Topic | Legacy & Experience (Mahesh Shirodkar) |
Innovation & Strategy (Alisha Shirodkar) |
| Business Growth | Our growth has been organic, built on trust, relationships, and client referrals. The foundation of Tamarind Global lies in its service excellence and long-term partnerships. | While legacy is important, structured growth requires data-driven strategies, digital marketing, and proactive business development. Today’s travellers demand deeply customised experiences. |
| Technology in Luxury Travel | Technology enhances efficiency but should never replace the human touch that defines luxury travel. Personal relationships remain at the heart of our business. | Technology is more than an enabler; it’s a crucial pillar. We are investing in digital transformation to enhance efficiency and elevate client experiences with seamless online booking, logistics management, and digital documentation. |
| Changing Definition of Luxury | Luxury used to be about grandeur—staying at the finest hotels and indulging in elite services. While this still holds, modern travellers want exclusivity and transformation. | Today’s travellers seek meaningful, sustainable, and immersive experiences. Regenerative travel, wellness retreats, and cultural engagement are redefining luxury. |
| Balancing Legacy & Innovation | Leadership has always been about intuition, relationships, and first-hand experience. Decisions were made based on industry insights and deep trust. | Decision-making today requires a combination of instinct and data analytics. We use consumer insights, market trends, and digital strategies to ensure relevance and scalability. |
| Sustainability in Travel | Sustainability is now essential. We integrate responsible tourism practices by partnering with eco-conscious vendors and designing low-impact itineraries. | Travellers today expect sustainability as a given. We focus on carbon-conscious itineraries, eco-luxury stays, and green event practices to ensure that luxury and sustainability go hand in hand. |
| Leadership & Team Management | A hands-on leadership approach builds trust and fosters strong relationships. Integrity and commitment define great leadership. | Leadership today must be inclusive and flexible. The younger workforce values work-life balance, innovation, and a collaborative culture. |
