TravTalk India Online Magazine
Celebrating 50 years of diplomatic and cultural relations with India, Korea Tourism Organization (KTO) recently organised Korea Tourism Festival in Delhi, which aimed to invite Indians to explore the amazing offerings of Korea.
Suhani Sood
Korea Tourism Organization (KTO) recently organised Korea Tourism Festival to mark the five decades of diplomatic and cultural relations with India. Younggeun Lee, Executive Director, International Marketing Department, KTO, Myongkil Yun, Regional Director, India & SAARC, KTO, and Roshan M Thomas, Deputy Secretary, Ministry of Tourism, were among the dignitaries present in the event.
The KTO officials underlined the importance of cross-cultural collaboration between India and Korea. “As we look ahead, the Korea Tourism Festival serves as a testament to the enduring and everlasting cultural relationship between both the nations. This event symbolises the deep-routed connections that bind India and Korea, and open door for cultural exchanges,” Yun said. “As a part of the Visit Korea Year, we eagerly anticipate strengthening these connections and welcome travellers to explore amazing offerings of Korea,” he added. “The festival’s success re-affirms Korea’s growing popularity as a favoured destination among Indian tourists,” he further added.
Sharing past data, Yun said that Indian visitors to Korea had surpassed 49,580 by June 2023, with the projections reaching impressive 120,000 by December 2023. “These figures solidify Korea’s appeal to Indian travellers,” he said.
Highlighting the importance of India market, Lee said, “For Korea, India is a big market having an immense potential. However, the potential has not been fully utilized and explored as of now. We are expecting many Indians to visit Korea and witness its rich culture and charming beauty through festivals and programs like these. I can say clearly that Indians are actually coming to explore Korea, as K-pop, drama, and cosmetics really attract Indians.”
KTO also organised a B2B travel mart on the same day, where featuring participants actively engaged to explore various aspects of Korean travel and airlines. Major participants were JeollaNamdo Tourism Organization, Gwangju City, and nine destination management companies, Korean Air, Asiana Airlines, Bioface, and Amorepacific. Anushka Sen, TV actress, model and influencer was named as the Honorary Ambassador of Korea Tourism from India. Lastly, Buddhist Nun and Grand Master Temple Food Guru Wookwan introduced the flavours of Korean temple cuisine to India for the first time.
