Korea focuses on luxury, student travel

Credited for its exceptional attempt in flattening the curve without a single lockdown, South Korea has created products that are ideal for safe travel during the pandemic.

Hazel Jain

As a forerunner in containing the virus, Korea has been recognised by The World Bank in effectively handling the COVID-19 pandemic.The Korea Tourism Organization (KTO) has therefore been gearing up for holidaymakers to come and experience South Korea in a new, transformed way, adhering to all safety and precautionary guidelines.Sharing some details isYoung Geul Choi, Deputy Director, Korea Tourism Organization, New Delhi office, says, “Once travel opens up, there will be a demand for travel to places which not only entertain but provide safe and superior facilities and services. With this webinar, the aim is for travel agents to know the extraordinary experiences Korea has to offer and recommend South Korea as a first choice to travellers.”

KTO has also been conducting a series of webinars for the travel trade in India to this effect. “The main reason for conducting these webinars is to continue to reach out to the Indian travel trade, especially during this limited-activity period due to COVID-19. We want Indian travel agencies to be well aware of all that South Korea has to offer, including new and unique experiences that cannot be found elsewhere,” Young Geul Choi adds. Focus for the upcoming webinars will be on luxury and student trips and will be held on August 13, September 4and September 18, 2020.

Korea promotes night tours

KTO will promote the nation’s night tours this year to help the tourism industry recover. Korea has a good environment for developing night tours as it is known for its safe streets and 24-hour stores available nationwide.