Kesari MICE to expand

The primary agenda for Kesari MICE now is to expand out of Maharashtra and to cater to people in high-potential cities of Bengaluru, Kochi, Hyderabad, Ahmedabad, Kolkata and Delhi. Service and innovation will lead the way forward.

Hazel Jain

“I believe that in the coming years, M!CE will see a boom unlike anything we have seen before,” says Zelam Chaubal, Director, Kesari MICE. She feels that the M!CE industry in general will grow and that the company aspires to grow along with it.

The legacy of Kesari has stood strong for 35 years; service will remain our primary concern and we will never compromise

“The legacy of Kesari has stood strong for 35 years, and we are keen to take it ahead with the same service standards. Service will remain our primary concern and we will never compromise on it. We have big dreams of what Kesari can and will become in the near future, but our primary agenda right now is to expand out of Maharashtra and cater to travellers in cities such as Bengaluru, Kochi, Hyderabad, Kolkata, Ahmedabad and Delhi,” Chaubal adds.

Innovation will therefore play an important role in this expansion roadmap. “Innovation is daily improvements at all levels of the organisation whether it is exploring newer markets or better products, or changing the way we do things. Anything to improve the customer or employee experience is innovation. It was Kesari that started educating people about travel through newspapers, which has now become a big marketing strategy.

Twelve years ago, we started women’s tours in India and today, it is a niche business for many,” she says.