TravTalk India Online Magazine
JTB India’s MICE Engage 2021, that will be held on April 28, 2021, will be a virtual platform to connect NTOs and hotel chains directly with key corporate clients. The show is also open to airlines, cruises, attractions and theme parks, and will focus on restarting travel post COVID-19 and discovering new business avenues.
Hazel Jain
With MICE travel from India slowly gaining momentum, JTB India will host a unique B2C virtual platform dedicated to MICE travel, slated to be held on April 28, 2021. JTB invites National Tourism Offices (NTOs) and global hotel chains to participate in this in order to take advantage of its wide corporate network.
The event will see attendance from top corporate companies in India that exhibitors can connect with directly on this platform. This will be JTB India’s first virtual MICE show ever. JTB is one of the leading travel service providers in the world, represented in 41 countries across the globe. It engages in five core businesses including outbound travel from India to overseas. It also specialises in domestic MICE within the geographies of India. JTB India’s Strategic Meetings Management business provides a contracted programme for corporate customers. It is also an expert in arranging inbound travel from around the world into India. Finally, its education business focuses on organising international study trips for students from schools, colleges and educational institutions.
What is MICE Engage 2021?
MICE Engage 2021, with its proprietary exhibition software, will help NTOs and hotel chains recover, rebuild and innovate relationships and products. Although this is a virtual event, the goal is the same as live events – to introduce exhibitors to buyers, help grow the brand during these challenging times, and re-build long-term profitable business connections.
How will it help exhibitors?
JTB India’s MICE Engage 2021 will focus on restarting travel post COVID-19 and discovering new business avenues. The show provides an opportunity to grow your network and engage with the key MICE player. Around 30 key exhibiting opportunities are currently available and the event expects more than 80 focused corporate attendees to be present during the show.
Why participate?
COVID-19 made 2020 very unpredictable and so it is important to start 2021 by rebuilding long-term business connections and relationships. At this show, exhibitors can build long-term connections with corporate clients. They will also get to meet decision-makers from companies. Buyers are handpicked for this event and the aim is to invite only the decision-makers. All exhibitors will have the option of pre-scheduled meetings.
Since it is only a day affair, the meetings will be focused and productive, with access to quality buyers within a short span of time. The show has been scheduled in April with a focus on corporate travel trends and this will be the ideal platform to discuss budgeting for the year.
How does MICE Engage 2021 work?
All exhibitors and buyers will log-in to the MICE Engage platform from the comfort of their home. Each exhibitor will be given their own private virtual booth with branding, videos and document broadcast facilities. These can be customised per their requirements. Buyers can visit the virtual exhibition and individual stall of all exhibitors. This show is open to National Tourist Offices, hotels and resorts, airlines and cruises, attractions and theme parks. They will have access to pre-scheduled meetings with corporates who attend the event. They will also be able to make one-to-one video meetings with them as well as chat with them to build a better rapport.
The platform will provide them with detailed analytics on the buyers, download patterns and meeting successes. They will have a dedicated ‘Project Manager’ to help resolve any issues they may face before or during the show, and ensure buyers visit their booth. Since this a virtual show, exhibitors will be able to provide product and COVID-safety briefings to an audience from all over the world. On the sidelines of this show will also be a dedicated thought leadership opportunity and conference.
