TravTalk India Online Magazine
Iris Reps is set to boost its business and have started the year with individual projects for Henan Tourism, China in India.
TT Bureau
Representing some of the most esteemed hospitality and tourism brands in the country, Iris Reps is aiming for growth in the near future. Alefiya Singh, Director, Iris Reps, informs, “We would like to add new products in our existing portfolio and started the year with individual projects for Henan Tourism–China where we begin handling their media campaign and mall activation campaign, which Iris Reps is certainly excited about.”
Starting from one product, to now representing 10 products, Singh says that Iris Reps has come a long way and this is what they greatly value. Iris Reps now wants to create awareness through one-on-one interaction as well as through social media to boost business. “For the products which are already known in the India market, we are planning on networking sessions and targeting consumers through social media campaigns. For products, which are new for India market we are focusing on awareness creation to the trade through personal visit, training sessions and Fam trips,” shares Singh.
For products, which are new for India market we are focusing on awareness creation to the trade through personal visit, training sessions and Fam trips
She adds that currently, they are focusing on servicing their existing partners and have not set any targets for the year, saying, “Iris Reps does not believe in limiting ourselves with targets. We are keen on having new accounts on board.”
Talking about how the industry has changed over the years, Singh says, “Travel industry has been very dynamic as always, but one thing I love about the India market is that even after seeing so many downsides, the market always boomerangs with an upward trend. In short, there are always avenues to have your market share, you should just keep a sharp eye to position your product.
