Innsbruck targets Indian FITs

India is a priority market for Innsbruck Tourismus. They are making sure that Indians know about the destination and engaging with the travel trade to create the right buzz around it.

TT Bureau

Mag. Andreas Reiter, BA, Märkte, Partner & B2B Management, Innsbruck Tourismus, says that India is a priority market in Innsbruck’s market strategy.

“Before COVID, numbers of overnights were increasing every year. In 2019, we counted more than 60,000 overnights of Indian guests,” he adds.

He informs that they have several plans for the Indian market. “In terms of B2B, there are cooperations with tour operators and travel agencies. Fam trips are also being organised to get to know the Innsbruck region. For B2C, Innsbruck has already a long history in Indian Film Business (for instance Pardes Mein Hai Mera Dil, Tiger Zinda Hai, Saaho). Media film is very important for Innsbruck Tourism to attract potential Indian visitors,” he adds.

In terms of targeting specific kind of travellers, he shares, “We mainly focus on FITs in our campaigns. Due to Innsbruck’s geographical location in the middle of Europe, many group series make a stop in Innsbruck. However, the focus of our promotion lies on FITs.”

“Furthermore, we have been working together with Robinville as Innsbruck’s representative in India. CEO Ishvinder Maddh and his team are in touch with TATO, doing sales calls and setting up events,” he highlighted. They also have some campaigns together with the Austrian National Tourism Office in India.

He also pointed out that for FITs, their Innsbruck Card (24h/ 48/ 72h) is a must to visit the city. “It is great value for money and offers 22 sights, two cable cars like the Nordkette, entrance Swarovsky Crystal Worlds + Swarovski shuttle from/ to Innsbruck, public transportation,” he informed.



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