TravTalk India Online Magazine
Travel industry professionals from Gujarat gathered in Ahmedabad for the TAG Champions League 2024. Organised under the leadership of Munjal Fitter, President, TAG, the three-day cricket tournament not just showcased the industry’s love for the game but also provided an opportunity to strengthen the bond.
Akash Tyagi
The TAG Champions League 2024, organised from 20 to 22 December, brought together 10 highly competitive teams comprising top professionals from Gujarat’s travel and tourism industry. Over three action-packed days, the teams competed fiercely, not just for the coveted trophy but also to build camaraderie and connections that transcended business.
The event kicked off with a grand opening ceremony, where industry leaders and participants came together to celebrate the spirit of unity. The tournament culminated in a high-stakes finale, with the Global Gladiators, owned by Keyur Shah, emerging victorious after an intense showdown with the Rezmytrip Hurricanes. The TAG Champions League was not just a competition—it became a powerful symbol of the travel industry’s ability to come together, recharge, and strengthen relationships.
Speaking exclusively to , Munjal Fitter, President, Tour Operators & Travel Agents Association of Gujarat (TAG), explained the vision behind the TAG Champions League, emphasising its role in uniting the industry. “Cricket has the unique ability to bring people together, and we wanted this tournament to serve as a platform for professionals from different regions to connect, collaborate, and recharge,” he said.
Fitter highlighted the growth in Gujarat’s travel industry in 2024, noting a rise in both outbound and domestic travel. He credited the growth to forward-thinking initiatives supported by the government and revealed plans for TAG’s next big event—the TAG Global Summit (TGS) in July 2025. This three-day educational programme will focus on equipping travel agents with the tools and insights needed to address emerging trends and technological advancements, fostering innovation and growth in
the industry.
Shilp Ringwala, Secretary, TAG, said, “This is one of a kind event happening in the Travel & Tourism Industry. The motto of TAG Champions League 2024 is to bring all the associations and travel agents on the same ground. This would help in fostering collaborations within the industry, which would further support the growth in the Travel & Tourism sector. We thought there would be no better idea than cricket to engage people in masses, thus, we pioneered the TAG Champions League 2024.”
Emphasising on the importance of the event, Niral Patel, Member, TAG Cricket Committee, said, “This initiative has helped in connecting B2B and B2C travel & tourism professionals from around the country. Looking the success of this edition, we have already announced the schedule for the next year as well.”
