TravTalk India Online Magazine
With an aim to make Indonesia a 365-day destination for Indians, Indo Jaya Travel recently hosted a roadshow in seven cities of India which significantly contribute to Bali’s inbound tourism. The Destination Management Company (DMC) plans to revamp its Bali offerings with curated wedding and honeymoon experiences, wellness-focused retreats, adventure tours and luxury accommodations.
Surbhi Sharma
Deepening tourism ties between India and Indonesia, Indo Jaya Travel, Bali’s leading Destination Management Company (DMC), successfully concluded its seven-city India roadshow recently. The roadshow, organised in Kolkata, Surat, Ahmedabad, New Delhi, Jaipur, Indore and Bangalore, saw participation of 21 exhibitors and 730 buyers.
Sharing details, Ketut Diana, Director, Indo Jaya Travel, said that the idea was not just to promote Bali among Indians, but also highlight lesser-known destinations of Indonesia, such as Yogyakarta, Lombok, Labuan Bajo and Raja Ampat. “The goal is to attract nearly a million Indian tourists to Indonesia this year while boosting the country’s tourism economy,” Diana said.
“Indians love Bali for weddings and luxury holidays, but we are now seeing growing interest in destinations beyond Bali.”
Spotlight on India market
India is rapidly emerging as a key source market for Indonesian tourism. “We have seen a significant rise in Indian visitors post-pandemic. They love Bali for weddings and luxury holidays, but we are now seeing growing interest in destinations beyond Bali. The aim is to tap into India’s passion for spiritual getaways, high-end travel and cultural experiences,” he said.
Visa & air connectivity
While Indian citizens currently enjoy visa-on-arrival facility in Indonesia, Diana expressed optimism about further easing of travel formalities. “We hope to see the introduction of e-visas or visa-free entry soon,” he opined. On the connectivity front, direct flights from Delhi and Bengaluru have improved access. More air routes and increase in flight frequency are on the radar to meet the growing demand.
Promoting Indonesia beyond Bali
Diana said, “We are actively working to diversify the Indian traveller’s Indonesian experience. We are promoting Yogyakarta for heritage, Lombok and Labuan Bajo for nature and Raja Ampat for marine adventures,” he shared and highlighted that the strategy includes targeted marketing, partnerships with Indian travel agents, and destination-specific travel packages to appeal to varied Indian travel preferences.
New offerings for Indians
Following the roadshow, the DMC plans to revamp its Bali offerings with curated wedding and honeymoon experiences, wellness-focused retreats, adventure tours and luxury accommodations. “We are also incorporating Indian-friendly dining and cultural touches to make Indian guests feel even more at home,” Diana concluded.
Key highlights
- India emerging as a key source market for Indonesian tourism
- Growing interest in destinations beyond Bali from India
- Indo Jaya Travel aims to tap into India’s passion for spiritual getaways, high-end travel and cultural experiences
- Introduction of e-visas or visa-free entry for Indian in the offing
- More routes and frequency are on the radar to meet growing demand
