India vital market for BIT

BIT 2025 concluded in Milan with resounding success, reinforcing its position as a leading travel exhibition. The event featured intense discussions on key topics with a focus on India’s tourism potential.

TT Bureau

India’s outbound travel market remains one of the most dynamic, and its participation at BIT 2025 reflected the trend. “We saw encouraging engagement from Indian travel stakeholders,” said Paolo Pizzocaro, Exhibition Director, BIT 2025, Fiera Milano. “India’s demand for luxury, wellness, and sustainable travel is shaping global tourism strategies,” he added.

India’s involvement at BIT 2025 was supported by the convenient air connectivity between India and Italy, making it easier for Indian travellers to explore European destinations. The event highlighted India’s growing preference for personalised experiences, digital bookings, and eco-friendly tourism choices.

BIT 2025 featured dedicated sections on leisure tourism, wellness travel, hospitality and technology, including digital technology. Industry experts discussed the impact of Artificial Intelligence (AI) on travel planning, personalised customer experiences, and operational efficiency. Sessions on overtourism and responsible travel explored how destinations can balance growth with sustainability. “Wellness tourism is gaining traction worldwide, and India is playing a vital role in this segment,” Pizzocaro noted. “Travellers are seeking retreats that integrate health, nature, and local cultures, which was a major theme in our Wellness Village,” he added.

With Milan-Cortina set to host the 2026 Winter Olympics, BIT capitalised on the opportunity to position Italy as a top global destination. “The upcoming Olympics will attract millions of visitors, and we expect an increased flow of Indian travellers to Italy,” Pizzocaro explained.

BIT 2025 demonstrated a renewed commitment to expanding its international footprint, with India emerging as a key focus area.