India makes a mark at ITB

A delegation of the Ministry of Tourism (MOT), GoI, led by Tourism Secretary Arvind Singh, showcased rich and diversified tourism potential of the country at the 2023 edition of ITB Berlin.

TT Bureau

The Ministry of Tourism showcased India’s rich and diversified tourism potential under its Incredible India brand once again at the ITB Berlin. The Indian delegation was led by Arvind Singh, Secretary, Tourism, who unveiled the India Pavillion alongside H.E. Parvathaneni Harish, Ambassador of India in Germany and other Indian officials from the State Government of Kerala, Rajasthan, Uttar Pradesh, Goa, Maharashtra, Telangana, Uttarakhand, Madhya Pradesh, Karnataka, West Bengal, Tamil Nadu, Arunachal Pradesh and Union Territories of Ladakh and Puducherry. The Indian delegation consisted of 60 participants from India, which included travel agents, tour operators, airlines, hotels, the National Council for Hotel Management and Catering Technology, and Indian Railway Catering and Tourism Corporation, showcasing the diverse tourism products and services. MOT planned various events at ITB and had B2B meetings with tour operators, travel agents and various other stakeholders.

Incredible India pavilion at ITB focused on showcasing varied tourism products of India including culture, heritage, adventure, rural tourism and niche tourism products such as cuisine, wellness, yoga, wildlife, and luxury.
On Day 1, MOT also held a press conference on the theme ‘Incredible India welcomes the world’ at the newly built City Cube Congress venue of the Messe Berlin, which saw in attendance Arvind Singh, V. Srinivas Goud, Minister for Tourism, Government of Telangana, H.E. Parvathaneni Harish, and Gyan Bhushan, Senior Economic Advisor, Ministry of Tourism, Government of India, who presented the highlights of the new season.

The Ministry of Tourism through the integrated marketing and promotional strategy, and a synergized campaign in association with the Travel Trade, State Governments and Indian Missions, promotes India at the International Markets.

On Day 2, MOT bagged the Golden & Silver Star at The International ‘Golden City Gate Tourism Awards 2023’ In ‘TV/Cinema Commercials International` and ´Country International’ Category at the prestigious international Golden City Gate Tourism Awards 2023. The awards were received by Arvind Singh. The promotional films/ television commercials that received the awards were produced by the MOT as part of its Post-COVID promotional global campaign on India reopening.