TravTalk India Online Magazine
The association feels that promoting the amusement industry can help drive domestic tourism. At its 20th expo in Mumbai, exhibitors from 14 countries will showcase their products.
Hazel Jain
The Indian Association of Amusement Parks & Industries (IAAPI) will be hosting the 20th edition of its annual IAAPI Amusement Expo this month. It will be held from February 26-28 at NESCO Complex, Goregaon East in Mumbai. The exhibition is supported by Ministry of Tourism, Government of India, under the banner of Incredible India. The event, hailed as India’s only focused B2B show for the amusement and theme park sec- tor, will be spread across 80,000 sqft with participation from over 150 exhibitors from India and across 14 countries, including Canada, Germany, Korea, Hong Kong, Italy, Philippines, Spain, Saudi Arabia, Luxembourg, Liechtenstein, Turkey, UAE, UK and the USA displaying their products and services.
Experts will speak on digital marketing to boost ROI, going beyond social media and the future of indoor amusement centres
Sohansinh Jadeja, President, IAAPI, shares, “We will also be organising the third edition of IAC Connect scheduled to be held on February 27, 2020 on the sidelines of the exhibition. Industry experts, from digital marketing experts to mall developers, will speak on how digital marketing can boost ROI, going beyond social media, and the future of indoor amusement centres.”
The expo will provide a networking platform with decision makers from India and overseas, which will include park and FEC operators, resorts owners, real estate and mall developers, and allied professionals connected to the amusement and leisure industry. Concurrently, the National Awards for Excellence 2020 will be presented to new endeavours undertaken in the amusement and entertainment industry. Over 4,000 business professionals from India and neighbouring countries are expected to visit this event.
The association, in its representation to MOT, has requested to promote amusement parks through MOT platforms.
