TravTalk India Online Magazine
Sharing details on a unique corporate M!CE activity organised for their client, Rishiraj Singh Anand, Joint MD, Jagsons Travels and GPS, says that they got a number of partners to their branch offices to participate in day-long activities, and tied up with Zomato for prompt delivery of meals and beverages as well as awards!
Manas Dwivedi
Nothing comes easy, you have to think out of the box and make things work for yourself. Such is the belief of Rishiraj Singh Anand, who adds that there is plenty of opportunity to do business in the M!CE industry despite being in the middle of a pandemic. Sharing his idea and explaining how it indicates early signs of revival for business, Singh says, “The corporate travel movement has taken a big hit, but since September, we have seen growth in it. People were not travelling for business – taking flights or spending on hotels – so we had to come up with unique ideas using technology, and introduce a hybrid model of events to do business. We recently hosted one of our largest corporate events that had almost 1,000 delegates from across India participating from remote places as well as metros and Tier-II, III and IV cities and towns as well. We had delegates located at branch offices of corporate houses at these remote locations. We conducted a full-day corporate event with lots of activities for them.”
Sharing more details about the format of the event and how the team executed it, Singh says that with the hybrid event, they tried to engage participants through activities, challenges and tasks. “We started the day early in the morning, when all delegates reported in the branch offices. They were asked to come prepared for the day as it was almost a 12-hour-long event with back-to-back activities. We started with a little join-up session where we provided a brief for the day, what was planned for them and subsequently, went ahead with team building exercises,” he explains.
Not just activities, the team also organised meals for delegates in a unique way. “We arranged three meals as well as high tea to be delivered in each of the branches across India. For this, we tied up with Zomato to source food for us from domestic and international food chains, like Marriott, wherever possible. In remote locations, we went in for popular local options. Zomato did a fabulous job in helping us out and delivering the food on time,” he says. After all activities, including speeches and presentations, the team organised an award ceremony and gala night for everyone sitting in their offices. “Here, as soon as an award was announced, Zomato had its delivery partner hand-deliver a cake and award as and when instructed. Timing was really important here. At the end, the client was really happy with our effort and execution, since they had never thought that something like this could be done,” says Singh, explaining the process. He concludes, adding, “With technology, I feel hybrid events are going to be the future. We are working on more technologically advanced events and giving ideas to clients as well.”
