TravTalk India Online Magazine
Over the years, Sri Lanka has remained one of the most preferred travel destinations for Indian tourists, thanks to its stunning landscapes and close proximity. However, the way Indian travellers explore Sri Lanka has changed significantly. The inbound market has evolved a lot in the last few years and at Hayleys Travels has adapted their offerings to align with these changing demands.
The evolution of inbound travel from India to Sri Lanka
One of the most impactful changes in recent years has been the ease of obtaining a visa. The Sri Lankan government’s introduction of free visa-on-arrival and expedited e-visa processing has removed a major barrier, which makes spontaneous trips and last-minute travel far more convenient. This has encouraged more Indian tourists, especially the young crowd and families, to explore Sri Lanka without the hassle of long application processes.
Connectivity has also drastically improved. With an increase in direct flights from major Indian cities and more budget-friendly airline options, travelling to Sri Lanka is now more affordable than before. The competitive airfare has made it easier for corporate delegations and luxury tourists to visit without worrying about excessive travel costs.
In terms of travel trends, Hayleys Travels has seen a notable shift in Indian travellers’ interests. While traditional itineraries focusing on Colombo, Kandy and Bentota remain popular, there has been a rising demand for luxury stays, adventure experiences, MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism among many others. More Indian visitors are now opting for bespoke experiences, like exclusive wildlife safaris and relaxing wellness retreats which add an experiential feel to their journeys.
Another key factor driving the Indian market is Sri Lanka’s cost advantage. The favourable exchange rate and competitive pricing of accommodations, commute and food make it an excellent alternative to other international destinations. Indians are increasingly drawn towards Sri Lanka for high-value experiences without stretching their budgets.
How Hayleys Travels is strengthening business with India
We have always been at the forefront of shaping Sri Lanka’s inbound travel experience and our focus on the Indian market has never been stronger. To cater to this dynamic segment, we have strategically aligned with leading Indian travel agencies and airlines to create hassle-free, customized travel plans. Through these partnerships, travellers receive tailored packages that suit their preferences, be it adventure, spirituality, luxury, leisure… The list is endless!
Recognizing the diverse travel interests of Indian tourists, we have expanded our offerings to include curated experiences such as Ramayana trails for those interested in Sri Lanka’s deep-rooted mythological connection or adventure tourism packages featuring hiking, water sports, wildlife safaris and more! Our goal is to cater to such varied preferences, which has positioned us as a preferred travel partner amongst Indian visitors.
Our marketing efforts have also shifted to meet the changing landscape of tourism. We actively engage in digital campaigns, organize roadshows across major Indian cities and participate in travel fairs to promote Sri Lanka as a must-visit destination. By staying ahead of industry trends and leveraging digital platforms, we ensure that Sri Lanka remains on the radar of Indian travellers.
Beyond leisure tourism, we are focusing on MICE and wedding tourism, as Sri Lanka is becoming a sought-after destination for corporate retreats, business conferences and all kinds of grand celebrations. With breathtaking beachfront resorts and our expertise in managing large-scale events, we are well-equipped to position Sri Lanka as an ideal location for Indian businesses and couples planning their destination weddings.
Inbound travel from India to Sri Lanka is only set to grow and we remain committed to enhancing the experience for every traveller. We aim to ensure that Sri Lanka remains a top choice for Indian tourists.
