Hotel reps unite as IAHRC

Hotel representatives and companies promoting independent hotels and groups have formed Indian Association of Hotel Representatives & Companies (IAHRC) to work towards getting recognition for the sector.

Nisha Verma

Geeta Maheshwari, Director, Hospitality and Marketing Services is the President of IAHRC, while KP Singh, Founder, Enchanting Experiences, is the Vice President. Digvijay Diwakar, Director, Diverse Hotels Marketing is the Secretary; Shruti Pandey, Founder, Synergi Hospitality is the Joint Secretary; and Jitender Sharma, Director, Consortium Resorts & Inns, is the Treasurer. Communications will be headed by Shoba Mohan, Founder, RARE India.

Speaking about the aim behind creating the association, Maheshwari says, “We, hotel marketing professionals, were not recognised by government and various trade associations. The aim behind IAHRC is to get the recognition for hotel representatives and companies.”

IAHRC aims to use their collective strength to petition for categorisation and recognition under tourism services with the Department of Tourism, and work towards synergies with other associations of the travel industry to drive excellence and collaborations. Diwakar added, “The idea is to bring people and address our concerns, while simultaneously creating awareness for the entity. We will be working towards collaborating with other travel trade associations. We want to be the 11th association of FAITH.”