Guests rule the roost

Amritara Hotels & Resorts puts in a lot of effort to offer personalised experiences by curating unique offerings and blending the essence of a location with them.

Hazel Jain

Amritara Hotels & Resorts is a boutique hotel chain offering unusual experiences, and has positioned itself as a niche player in the market. Ruchi Uberai, Director, Amritara Hotels & Resorts, shares, “Our authentic, 360-degree experiences are spread across magnificent destinations pan India.” What makes them unique is their offering of nostalgic journeys, spiritual experiences, as well as rejuvenation of body, mind and soul in destinations like Rishikesh, Pali, Shimla, Coorg, Varanasi, Goa, and Kochi among others. “Unique locations blended with contemporary facilities, amenities, and service delivery make us stand out,” she adds. The brand puts in a lot of effort to offer personalised, tailor-made experiences to guests. “An evaluation of the guests’ preference is undertaken several times before they arrive. At other times, guest arrival enables us to ensure offering ‘expected’ experience, whether pre-packaged or curated,” Uberai shares.

Fam trips, incentives, and constant interaction are some of the ways we engage with the trade to boost sales

Having been part of the industry for 12 years now, Amritara Hotels & Resorts is a well-known name. “Familiarisation trips, showarounds, incentives, treating them as part of our family, as well as constant interaction with and visits to agencies are some of the ways we engage with the trade to boost sales. We also participate in major trade fairs and travel shows where there is an opportunity to establish relations,” shares Uberai.

The group is now indulging in reasonably aggressive marketing on social media platforms, along with advanced digital marketing activities. “We intend to also participate on GDS platforms,” she informs.