GRNconnect’s bold tech leap

GRNconnect showcases its renewed digital vision and strategic direction at Arabian Travel Market 2025, drawing attention with the relaunch of its busineses-to-business portal and a strong focus on innovation. With deeper global collaborations and plans to integrate Artificial Intelligence, the company signals its readiness to lead the next wave of travel tech transformation.

Janice Alyosius

GRNconnect made a strong impression at Arabian Travel Market 2025 (ATM 2025) using the international platform to unveil its latest digital enhancements and strengthen global partnerships. Reflecting on the company’s participation, Deepak Narula, Managing Director, GRNconnect, said, “Each year ATM is growing, and this year was no exception. There were more buyers and more suppliers to do business with. There is no match to meeting your partners from across the globe, and ATM is a perfect platform for the same.”

A major highlight for GRNconnect at the event was the relaunch of its B2B booking portal. “We relaunched our portal with a new look and feel and with smoother, seamless technology—it was very well received by the audience,” Narula shared. The revamped portal is designed to offer a more intuitive user experience and greater operational efficiency.

Narula also highlighted valuable market insights gained from meetings at the show. “There is a demand for more products,” he observed.

On the technology front, GRNconnect is aligning with emerging industry trends. “AI is becoming visible, and it’s time to incorporate the same into our system,” Narula said. The company plans to harness AI to enhance automation, personalisation and backend operations. Backed by its success at ATM 2025, GRNconnect is poised to enter its next phase of growth.

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