TravTalk India Online Magazine
Over 1,000 delegates attended the 46th edition of the PATA Travel Mart 2023 (PTM 2023), hosted by the Union Ministry of Tourism in New Delhi recently. The participants took the ‘Travel for LiFE’ pledge at the event, an initiative of the government which promoted sustainability and green tourism.
Nisha Verma
The three-day Pacific Asia Travel Association (PATA) Travel Mart 2023 (PTM 2023), organised at Pragati Maidan in New Delhi recently, was attended by over 1,000 delegates from 46 global destinations, which included 159 sellers from 92 organisations and 15 destinations, along with 196 buyers from 191 organisations and 38 source markets.
Addressing the gathering at the event, V Vidyavathi, Secretary, Tourism, Government of India (GoI), said that the event has proved to be a catalyst for tourism in the Asia-Pacific region. “Tourism is one of greatest unifiers and PATA recognises that, and it is an opportunity to learn from each other. It’s an honour for India to host PTM 2023 in the dynamic city of Delhi, especially since it also coincides with ‘#VisitIndiaYear2023’. India stands committed to the #TravelForLiFE initiative. Travel for LiFE is inspired by Mission LiFE and focuses on greener cleaner and harmonious development of all tourist destinations,” she said.
“PTM 2023 is the first in-person mart after the pandemic. It could not have come at a more opportune moment, as it is the culmination of India’s G20 Presidency. Through ‘Travel for LiFE’ MOT is looking at promoting the concept of sustainable and green tourism,” she said.
Rakesh Verma, Additional Secretary, Tourism, GoI, said, “The MOT had released the strategy for sustainable tourism in June 2022, which is now being elevated with the ‘Travel for LiFE’ framework that we have incorporated, which covers both the demand side and supply side.”
