TravTalk India Online Magazine
With an array of cruising choices on offer, the Globus family of brands is celebrating its 90 years of operation in the travel business.
TT Bureau
Today, the Globus family of brands is a global company reaching every corner of the world, yet remains family-owned and steeped in the values of its founder Antonio Mantegazza, when he set out across Lake Lugano to enlighten travellers by showing them the very best of the destinations they know so well.
The company is celebrating its 90 years of operation in the travel industry in 2018. “While the 90th anniversary is the milestone, Globus’ nine decades of success stems from its ability to adapt and evolve its offering to the ever-changing market. Nowadays, Globus is all about crafting more adventurous, tailored and engaging itineraries,” says Varesh Chopra, Regional Director–South Asia and Middle East. “We want to celebrate this landmark anniversary with everyone and hopefully toast to another 90 years,” he adds. Globus has revamped its corporate website to showcase its journey through the years.
While the 90th anniversary is the milestone, Globus’ nine decades of success stems from its ability to adapt and evolve its offering to the ever-changing market
In 1960, Cosmos, featuring affordable, value-priced European touring was introduced for the cost-conscious traveller. Cosmos offers coach vacations from just $100 a day and Globus provides a richer vacation experience with 4-star or higher category hotels and more including sightseeing. Cosmos has since become the world leader in escorted budget touring. The 2000s saw the launch of Avalon Waterways offering river cruising among European rivers and small-ship cruising to South America and Asia. Around the same time, in response to booming demand for more independent travel, Globus launched monograms. Monograms offers independent vacations allowing travellers to personalise their vacation experience without the hassles faced while travelling without a group.
