Get The Royal treatment in Dubai

Atlantis Dubai has just launched its ultra-luxury Atlantis, The Royal, which gives travel agents one more reason to sell Dubai. Neil Shah, Director (Sales), Atlantis Dubai, who was in India recently, says India is among their top five source markets for Atlantis, The Palm and they expect good number of visitors for Atlantis, The Royal as well.

Hazel Jain

Atlantis Dubai consists of two resorts, Atlantis, The Palm, which opened in 2008 and Atlantis, The Royal, which started recently on February 10, 2023. It saw a spectacular launch with performances from Beyonce and Swedish House Mafia with a host of global celebrities in attendance. Neil Shah, Director (Sales), Atlantis Dubai, was in India recently to meet the travel trade in Chennai, Hyderabad, and Bengaluru as part of a roadshow, and interacted with some boutique travel designers in Mumbai. Atlantis Dubai also hosted some key Mumbai agents for evening cocktails and dinner to introduce them to Atlantis,

The Royal.

“We are seeing a great response from India for this. India is (among) our top five source markets for Atlantis, The Palm and we expect good numbers for Atlantis, The Royal as well. The array of curated experiences offered by the resort warrants longer stays and we are anticipating an increase in the number of visitors in the coming months. It is one of the most ultra luxury experiential resort. We will focus on all traveller segments from India for this. We already have requests coming from corporates for M!CE, leisure groups with large families wanting to celebrate milestone events, plus FIT luxury travellers, which is a big market for us,” Shah says.

Atlantis, The Palm was completely refurbished in 2018. Today, it has brand new rooms and it has also expanded its waterpark, which makes it the world’s largest waterpark. Atlantis Dubai now has an inventory of 1,544 keys at The Palm and 795 at The Royal. Shah adds, “It is easy to go online and book today, but when it comes to the HNIs, they expect travel specialists to have all details about the properties and that’s why we are getting a great response. India is our top key source market. We will soon have a global reward program for the travel agents as an incentive for them. We already have that for Atlantis, The Palm where on every booking they get an additional incentive. It is updated on our system and they receive all our updates. We have about 400 global members at the moment in India. They get an incentive on every room night they book – US $5 for entry category and US $7 for Club category and US $10 for every night of a suite booked.”

About Atlantis, The Royal

The 43-storey ultra-luxury resort offers a collection of 795 rooms, including 693 standard rooms, 96 suites, and 6 signature penthouses with stunning views of the Dubai skyline and the Arabian Sea. The 17 restaurants and bars at the resort, include eight restaurants by celebrity chefs creating cuisines ranging from Peruvian, Mediterranean, Spanish to Contemporary British offering dining experiences like no other. All stays at Atlantis, The Royal also include complimentary access to Atlantis Aquaventure, the largest waterpark in the world.






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