Get ready for MICE Engage 2021

JTB India has confirmed key NTOs, global hotel chains and airlines as exhibitors for its B2C virtual platform dedicated to MICE, with Singapore Tourism Board as the Country Partner. To be held on April 28, 2021, the event will see attendance from top corporate companies in India.

Hazel Jain

“We planned MICE Engage 2021 this year keeping in mind that we have had a year of lockdown,” says Anil Srinivasan, Executive Director at JTB India. He adds, “We had been waiting for an apt time to launch our virtual roadshow – MICE Engage 2021 – where we could bring the buyers to meet exhibitors such as NTOs, hotels, airlines, etc. On this platform, buyers can engage with the sellers and understand what the formalities in terms of travel and safety protocols are, and how will they safely take their channel partners across to those countries.”

Highlighting how both exhibitors and buyers can benefit from this event, Srinivasan says, “The advantage for exhibitors would be a direct connect with the customers, which will also facilitate the entire process of engagement with them, understanding their needs and requirements for future travel, and incorporating those into their offerings when things start to open up. It would also be better for corporates to engage directly with service providers and understand what is happening in each country, how fast the boundaries could open, and how would the passengers be taken care of on their journey. It will instil some confidence among the corporates.”

There are some tourism bodies who have confirmed participation, prominent among them are Singapore Tourism Board, Bahrain Tourism & Exhibition Authority and Visit Finland. “We are also excited to have Dubai Expo as a Platinum Partner for this event, which will give us a big boost in terms of the value we will bring to the buyers. There will be around 30 exhibitors,” he adds.

Contact JTB

For more information on MICE Engage 2021, contact Kritika Kunden at or Deepali Gupta at


Raymond LIM, Area Director, India (New Delhi)Singapore Tourism Board

JTB India is one of the key MICE players in India and we work very well to bring India’s MICE traffic to Singapore. This event gives us an excellent platform to re-inforce Singapore’s position as a MICE destination among India’s corporates. We also want to share our MICE support schemes that we has customised for the market.

Olympia Chiang, Senior Sales Manager, Marina Bay Sands

MICE Engage 2021 is an ideal platform for us to conduct more in-depth discussion with our clients, while addressing any concerns they might have during the current times. It is a great way for us to update partners on our renewed hospitality experience at Marina Bay Sands and share more about our state-of-the-art Hybrid Broadcast Studio.

Sherene Allaman, Vice President International Sales & Marketing, Sun International

The aim is to use this channel as an opportunity to listen to critical information shared by our industry partners and clients and to use this market intelligence to enhance our product offering as well as to ensure Sun International is always top of mind and a first choice for clients when selecting a hotel brand in South Africa.


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