TravTalk India Online Magazine
Fortune Hotels announced the signing of two individual operating agreements for hotels in Katra and Amritsar, to strengthen the focus on pilgrimage destinations.
Janice Alyosius
Fortune Hotels, a wholly-owned subsidiary of ITC Ltd announced the signing of two individual operating agreements for hotels in Katra (Jammu & Kashmir) and Amritsar (Punjab), thereby strengthening its growth strategy in key pilgrim locations and adding over 100 new rooms to its existing inventory.
Speaking about the group’s current business development strategy and new alliances, Samir MC, Managing Director, Fortune Park Hotels Limited, said: “We are pleased to announce our entry into two of the most revered pilgrimage centres of India- Katra & Amritsar. These additions further strengthen our focus on pilgrimage destinations and add more depth to our existing portfolio of operational and hotels in pipeline in various locations like Tirupati, Madurai, Haridwar, Dharamshala, Deoghar, Shirdi and Ajmer.”
Fortune Park The Atrium, Katra set in the heart of Katra city home to the Holy shrine of Maa Vaishno Devi. This 58-room spacious hotel with a glass pyramid-shaped atrium roof, is poised to open in the summer of 2022 with refreshed contemporary interiors, modern facilities and impeccable services. Whereas, Fortune Inn Heritage Walk, Amritsar, is a 50-room boutique hotel conveniently located in close proximity to Jallianwala Bagh, just off the Heritage Street and a 5-mins walk from the sacred Golden Temple.
Strategically located in their respective destinations both hotels enjoy a distinct positioning and address the growing accommodation demand for branded hotels in these high potential markets by offering quality stay options at an attractive value. With these signings, the premier domestic chain now adds over 100 new rooms across two key cities of India, bringing their existing inventory to over 4000 rooms across 46 cities.
