Focus on FIT & incentive groups

Larry Yim, General Manager, Away Bangkok Riverside Kene, Cross Hotels & Resorts, shares the property’s USPs, agenda for 2024, sustainable initiatives and plans to woo more Indian guests.

TT Bureau

Away Bangkok Riverside Kene, situated just a few steps away from Chao Phraya River, aims to deliver a memorable experience at the crossroads of cityscapes and nature. Sharing the unique selling points of the property, Larry Yim, General Manager of the property, said, “We are a pet friendly hotel, so the guests can bring their bundle of joy to the property. We also have Sarin Restaurant with amazing food and view of the river. We guarantee the best of accommodation, food and the best hospitality to all our guests.”

Focus on FIT & incentive groups

This Cross property focuses on FIT and incentive groups from the Indian market. “We are expanding the distribution channel to online. Plus, now we work closely with some Indian partners to boost direct booking of this market. We do have the Indian GSA based for more exposure and awareness for our hotel,” said Yim, emphasizing on the Indian market’s potential.

Sharing plans for 2024, Yim said that they are working on some special programmes, which will be launched soon. “For business growth, we are working on a lot of promotions, planning, trained staff to welcome our guests in the best possible manner,” he said.

Sustainability policy

Talking about the sustainability measures taken at the property, Yim said, “In order to sustain ourselves and environment, certain steps have been taken. First, we make sure we have the quality breakfast and quality service for all our guests. We also encourage our guests to reuse amenities for environment protection. We have reduced the amount of paperwork that used to happen earlier. We are going completely digital,” he said. “As Thailand is gearing up for its tourism peak, Away Bangkok Riverside Kene continues to ensure authentic and community-based travel experiences,” he added.

Facilities & highlights

• Drink and dine at the Sarin Cafe with serene views
• Indulge in refreshing drinks at the pool bar
• Amenities like swimming pool, transport, gym, spa and wellness
• Tour desk and shuttle boats for sightseeing, dinner cruise
• Meeting rooms for small, personalized discussions