FITUR to show its prowess

FITUR 2023, to be organised by IFEMA MADRID at the Madrid Exhibition Centre from 18 to 22 January 2023, will have 10 major sections to help professionals discover business opportunities.

TT Bureau

It will be a great fair, representative of the strength of the tourism ecosystem in the world, and the support of all public and private agents in the value chain of the tourism industry. FITUR 2023, to be organised by IFEMA MADRID at the Madrid Exhibition Centre from 18 to 22 January 2023, will have 10 major sections, which will allow professionals to gain knowledge and discover the business opportunities offered by different segments in communication with the tourism activity.

This edition of the International Tourism Trade Fair will once again demonstrate the strength of the sector, with an estimated growth of 15 per cent in all its parameters, rising to 30 per cent in the international area, as well as the support of all public and private agents in the tourism industry’s value chain.

The participation figures will be “very close” to its historical record, and which will show its leadership both in the international calendar and in its position as a hub with Latin America, reinforced by the resilience exercise developed during the pandemic, which distinguishes FITUR as the only major international tourism fair that has been held without interruption.

Sustainability, specialisation, innovation and cutting-edge trends will be the core themes of FITUR’s content, in line with the fair’s objective of contributing to the revitalisation and growth of tourism activity. In addition, FITUR will have a strong business focus during its first three days dedicated exclusively to B2B -18, 19 and 20 January- also focusing its B2C proposal during the weekend.