FITUR portrays positive outlook

The 43rd edition of the International Tourism Fair will take place from 18 to 22 January 2023. Organisers look to the upcoming edition with a positive outlook, backed by the acceleration of tourism activity.

TT Bureau

IFEMA MADRID brings together the world’s tourism industry at FITUR 2023 from 18 to 22 January 2023, in what will be one of the greatest editions of the global event. The increase in global tourism activity puts the industry on the road to recovery and opens a scenario of positive expectations.

The marketing process for FITUR 2023 is currently underway, inviting destinations, companies and institutions from all over the world to participate in an edition focused on strengthening reactivation, as well as generating business and opportunities.

FITUR, one of the leading international tourism trade fairs and the most important in its role as a hub for Latin America, is already working on the configuration of a top-level global event, reaffirming its role as the largest business platform for the sector.

FITUR 2023’s offer will be strongly marked by specialisation, represented throughout its different sections, such as: FITUR Know-How & Export, focused on internationalisation; Fiturtechy, with cutting-edge topics such as big data and artificial intelligence; FITUR Talent, with an emphasis on professional training in the tourism industry; FITUR Screen, which will address the link between tourism and audiovisual equipment; FITUR LGBT+, focusing on destination diversity and the LGBT segment; FITUR Cruises, dedicated to the cruise industry; FITUR MICE, a meeting point for meetings tourism; and FITUR Next, promoting sustainability. Other relevant sections include FITUR Woman and FITUR Lingua. FITUR will also continue its hybridisation formula through FITUR LIVEConnect.

Guatemala partner country

“Guatemala. Amazing and unstoppable” will be the Partner Country at FITUR 2023, where it will boost its brand image on international markets.



Check Also

Indians prefer experiences

A dual trend is being seen in the market where online bookings cater to convenience, …