FITUR is back

FITUR 2021, in its special ‘Tourism is Back’ edition, will be held from the 19th  to 23rd May at Feria de Madrid in Spain.

Manas Dwivedi

A major international event organised by IFEMA, FITUR focuses on generating business and is adapting to the current context and to the needs of companies, countries and destinations that back FITUR as a platform for professional meetings and for reviving tourism.

FITUR will bring together members of the international professional tourism community who represent the entire chain of value regarding offer and demand in the sector, with the participation of destinations, transportation, accommodation, solutions and services for the industry, as well as brokers, travel agents and tour operators.

Additionally, this year FITUR is adding FITUR LIVEConnect, a new digital tool that will expand the opportunities for contact and information exchange between all professionals involved in the chain of value of the international tourism industry. This is an advanced technological platform, accessible by website and mobile app, that is presented as a complement to in-person participation at FITUR. The LIVEConnect platform, developed with artificial intelligence technology, will offer all industry professionals the chance to be connected and an extra of special content, with a highly interesting programme and a schedule for contacts that substantially increases the framework of professional and commercial relations that are initiated during FITUR.

FITUR will also have new elements in its content and specialised sections. Among these, the section Travel Technology, that joins, with the proposals for products and services from technology  providers, the content on innovation and digital transformation of the sections FITURTechy and FITUR KNOW HOW & EXPORT;  FITUR WOMAN, a meeting point for awareness-raising, discussion and dialogue that contributes to boosting the role of women in this industry, from the viewpoint of leadership and sustainability, with the collaboration of WOMEN LEADING TOURISM – WLT, and FITUR LINGUA, that will focus on the important value and opportunities of language tourism in our country, in collaboration with FEDELE, Spanish Federation of Associations of Spanish for Foreigners Schools.

This year there will also be specialised sections, as in previous editions, such as FITUR MICE, FITUR LGBT+, FITUR SCREEN, FITUR TALENT and FITUR FESTVALS & EVENTS, extended this time to all type of cultural events, in addition to the new b2b CEAV area, for business meetings between travel agents and tourism providers.

Sustainability will also be the common thread of many of the FITUR proposals, as well as of the FITUR NEXT Observatory, this year with the challenge of positive impact of tourism for gender equality and female empowerment.

FITUR will be the first major safe international mobility experience in Spain. In addition to mandatory PCR tests at origin and on-site rapid tests, a protocol has been developed that contains all the measures necessary to order the influx of attendees and their mobility, establish capacity controls, and digital registration.