FITUR expects 100K attendees

FITUR 2024, planned in 1.5 million sq.ft. area, spanning nine halls, aims to bring together more than 9,000 companies and attract over 150,000 professional visitors from 145 countries. Additionally, more than 100,000 individuals are expected to attend the trade fair over the weekend.

TT Bureau

The 44th edition of FITUR, the international tourism trade fair organised by IFEMA MADRID, is scheduled to be held from 24 to 28 January 2024, at Madrid’s trade fair centre.

María Valcarce, Director, FITUR, has expressed optimism about the upcoming edition, expecting significant growth. Anticipated expansion plans project the fair to encompass more than 1.5 million square feet, spanning nine halls. This edition aims to bring together over 9,000 companies and attract more than 150,000 professional visitors from 145 countries within the global tourism industry. Additionally, it is estimated that approximately 100,000 individuals will attend FITUR over the weekend.

Emphasizing on the trade fair’s importance, Jose Vicente de los Mozos, Chairman, Executive Committee, IFEMA, said, “The role played by IFEMA MADRID as one of the major players and promoters of international tourism is important, as is the special significance of FITUR, which has become IFEMA MADRID’s main ambassador in the world and a major reference point for the Spain Brand.”

Mozos added, “We are immensely proud of FITUR’s world leadership. It is the only tourism fair that ran uninterrupted during the pandemic, surpassing every other major event on the international circuit, in terms of participation.”

Tightly focused on business, the common thread of the major proposals from companies and destinations, as well as the specialised sections and activities at FITUR, will be centred on sustainable development, in its economic, social and environmental aspects, as well as on innovation and all the cutting-edge content that will mark the development of the tourism industry. FITUR continues to advance in its line of specialisation, helping to promote the different industrial sectors that have an impact on tourism.

In addition to all of this are the wide range of activities organised by FITUR Next, FITUR’s sustainability Observatory, which this year is highlighting how tourism can contribute to the revitalization of territories. Ecuador has proposed to be a ‘FITUR 2024 Partner Country’ at IFEMA.