TravTalk India Online Magazine
FITUR 2022, organised by IFEMA MADRID, will take place from January 19 to 23, with the theme ‘Embracing the World’ and will feature the Dominican Republic as a FITUR Partner Country. The event endures to develop its professionalization and specialization strategy by focusing on various segments that drive the tourism market.
After the milestone of FITUR 2021, in its “Special Tourism Recovery” edition, and backed by the entire value chain of the international tourism industry, the Trade Fair dedicates all of its effort to its essential mission, to contribute to the recovery of tourism.
This is proven by the 53 per cent growth already recorded for the next edition, compared to the 2021 edition, and the forecast is that it will continue to increase, at a pre-pandemic rate of participation that will strengthen the role of FITUR as the world’s leading trade fair.
The representation of the Spanish tourism industry is already confirmed at its highest level, in terms of Autonomous Communities and Cities, and also very positively in terms of companies, to which must be added, the growth of official international participation, which stands, two months before the event, at over 70 per cent compared to the results of FITUR 2020 and represents a growth of 240 per cent compared to the May 2021 edition. Thus, FITUR 2022, in alignment with elements such as the gradual normalisation of tourism activities and the backing by the government in declaring it as an Event of Exceptional Public Interest, as well as the significant backing from institutions, countries and destinations, hotel chains, travel agencies and tour operators, technological companies, suppliers, transportation and, in general, from the entire tourism value chain, will once again place all of its resources at the service of the industry in its main mission to contribute to speeding up tourism recovery and helping the industry to grow.
Along with the worldwide promotion provided by FITUR, the event continues to develop its professionalization and specialization strategy by focusing on the various segments that drive the tourism market, with its sections FITURTECHY; FITUR KNOW HOW & EXPORT, FITUR MICE; FITUR HEALTH; FITUR ENTERTAINMENT; FITUR TALENT; FITUR LGBT+; FITUR LINGUA and FITUR WOMAN, as well as B2B events and activities, programs that showcase some of the future key points and challenges, with special emphasis on the digital transition, technological progress and sustainable development. Alongside these sections, the FITURNEXT Observatory is dedicated this year to boosting good tourism practises regarding accessibility.
FITUR will be held throughout eight halls, divided as follows: America in Hall 3; Europe and Middle East, Hall 4; Asia-Pacific and Africa, Hall 6; Spanish Official Organisations, Halls 5, 7 and 9; Travel Technology and ‘ompanies in Halls 8 and 10,
This year the Dominican Republic is the FITUR Partner Country, therefore it will have prominent positioning and strategic visibility to showcase the country’s many tourist attractions. This is the second time that the Dominican Republic is the “FITUR Partner”, the first being in the FITUR 2019 edition, and so far, it is the only one that has collaborated twice as a partner. The Dominican Republic is partnering with FITUR to highlight its mild climate and the hospitality of its people, its connections with over 1,400 airports from over 170 countries, as well as its proper handling of the pandemic regarding protocols for tourism, vaccination of the local population and especially of tourism industry workers.
