TravTalk India Online Magazine
Robert Thompson, Executive Director of Regions, Tourism Fiji, in an interview with TRAVTALK , discusses India’s vast market that extends beyond the major metros. His next trip will, therefore, include strategic visits to tier II cities as well to connect with travel experts in these emerging hubs and gain a deeper understanding of regional travel preferences.
Hazel Jain
You recently met some members of the Indian travel trade in Fiji. Any fruitful discussions?
The recent meeting with travel agents from India yielded many insights like the preferences and behaviours of Indian tourists, including their travel interests, booking patterns, and budget considerations. With this knowledge, Tourism Fiji can now tailor marketing strategies and curate promotional campaigns that resonate with the Indian market.
The discussions went beyond just understanding the Indian market. There was a focus on developing tourism products and experiences that cater specifically to Indian travellers’ preferences. A key takeaway from the meetings was a collaborative approach to bridge the knowledge gap.
Can you share your strategy for the Indian market?
Family time is a priority in Indian culture, and Tourism Fiji recognises this. That is why we are promoting Fiji as the ideal destination for your next multi-generational getaway. Imagine grandparents soaking up the sun on pristine beaches while younger generations embark on thrilling adventures like water sports, diving, or hikes. Nature lovers can even explore eco-tourism options!
By collaborating with Indian tour operators, Tourism Fiji curates experiences that go beyond the typical beach vacation. Activities like the Sigatoka River Safari, cultural performances like the Vou Hub, or exploring hidden caves and beaches in the Yasawa Islands are just a few ways to keep children engaged. We also understand that ‘one size doesn’t fit all’. We aim to focus on interest-based travel by working closely with India-based travel agents to design customised packages.
What are some of the things that you believe will work with the Indian market?
Fiji’s unique connection to India is a hidden gem waiting to be discovered with a large Indian population in Fiji. Many Fijians of Indian descent speak Hindi, and cultural influences are evident in local customs and traditions. Exploring a Fijian-Indian market, sampling authentic Indo-Fijian cuisine, or even witnessing a Hindu ceremony can be enriching experiences for Indian tourists. Another key factor that will resonate with Indian travellers is the culinary scene. While Fiji boasts of its own fresh, local flavors, there is also a wide availability of Indian cuisine. This caters to both adventurous palates seeking new culinary experiences and those who might crave a taste of home during their travels.
What are some of the challenges in promoting Fiji to India market?
Currently, the lack of direct flights presents a logistical hurdle for some travellers. Extended layovers and connecting flights can add significant travel time and potentially deter visitors, particularly families with young children or those seeking a more expeditious journey. However, we believe that Tourism Fiji’s proactive approach and inherent charm paints a promising future for attracting Indian tourists.
What do you think of attracting the market that is already visiting ANZ?
Fiji’s idyllic location in the South Pacific makes it a perfect tropical escape, and while conveniently connected to Singapore, Australia, and New Zealand (ANZ), it’s best experienced when you immerse yourself for a bit longer, dedicating at least 5-6 nights. Adding to the allure is Fiji’s visa-free entry for Indian passport holders.
What is the kind of potential India offers to Fiji?
India’s booming tourism industry is a goldmine of potential, and my productive meetings with travel professionals provided invaluable insights to tap into that market. India’s vast market extends beyond the major metros. My next trip will include strategic visits to tier II cities alongside the metros. By connecting with travel experts in these emerging hubs, we will gain a deeper understanding of regional travel preferences and tailor our offerings to resonate with the diverse Indian market.
