Families & MiCE for Fiji

Having made inroads into the honeymooner and couple segments, Tourism Fiji is now tapping families and high-value MiCE travellers from India.

Hazel Jain

In India on a flying visit, Kathy Koyamaibole, Regional Manager Asia, Tourism Fiji, met with key members of the travel trade. Speaking about some of the activities the tourism board is doing, she said, “We concluded our Fijian Tourism Expo 2019 in May, where we hosted six Indian agents to experience the destination and meet some of the Fiji stakeholders. We will also conduct trainings for the trade in Tier-II and III cities, as well as a three-series webinar starting October.” The tourism board will also host key travel agents from across India on familiarization trips this year.

‘Fiji Matai Specialist’ will give agents access to benefits and an opportunity to win a Fam trip to Fiji

Tourism Fiji is also tapping new traveller groups such as families and high-value MiCE travellers. “We have seen interest from the MiCE segment for hosting conferences in Fiji, which is a good lead for us to foray into the high-value MiCE segment from India. Tourism Fiji has invested additional resources in the market to promote MiCE and earlier this year, we hosted our premier MiCE agents’ Fam, inviting eight top MiCE agents for it,” Koyamaibole added.

Golf Tourism is another segment that it is looking at investing in this year, along with diving which is still an untapped market for Fiji in India. Tourism Fiji is also urging agents in India to participate in its online e-training curriculum called ‘Fiji Matai Specialist’. “This will not only help agents become destination specialists, but also give them access to a wide range of benefits, and an opportunity to win a Fam trip to Fiji,” Koyamaibole said.